We went to the cinema yesterday, and for some reason I watched one of those boring iPhone adverts before the trailers, you know the ones, Apple showing how the iPhone can do some of the things that every smart phone has been able to do for the last 5+ years, surf the web, email, send a text, browse some maps, run 3rd party apps, take movies, send and read mms, oops, I must have imagined some that (well, 4 out out lots is ok I guess). Anyway I digress, the use case in this advert was some chap deciding to see a film, he texted a friend, found Leicester Square on a map, then Googled for Odeon - which showed their web address and phone number - then he telephoned this number.

See anything odd in this pattern? If the iPhone is so marvellous on the web, why did he feel the need to phone a premium rate number to talk to an Indian call centre? Here's a hint, yep surprised? Four and a half years since the infamous accessible Odeon scandal and their site still doesn't render correctly in any browser I tried (Firefox on multiple platforms, numerous Nokia browsers (pre and post-webkit), even Mowser doesn't work wonderfully). I guess it might work ok in Internet Explorer, but life's too short to run malware.

So, two ironic situations, first even the "Jesus-phone" reckons that the Odeon's website isn't fit for consumption, and the second? Guess which chain of cinemas I wasn't sitting in? 4+ years on and I'm still not giving them my cash...